See-Through Yoga Pant Recall Campaign

After lululemon's see-through yoga pant scandal, the managers of the Birmingham, MI Lululemon store hired me to come up with a design and slogan for the company's release of the new, improved, and less-risque design of the pants. The slogan was meant to admit the company's faults while playfully promising that it wouldn't happen again.

In-store Display

Poster

Social

Social takeover with photographer, Murad Osmann, who has gained a cult following on Instagram after posting series of photos of his girlfriend taking him around the world. Instagram will poke fun of the brand's mistake while displaying the importance of enjoying the right moment, and view, while globe trotting.

Merchandise

Out-of-Home Execution