Over the last couple of years, the McCafé sub-brand has evolved immensely. McDonald’s coffee went from something you pick up for convenience on the road to a destination coffee stop with drinks like Iced Caramel Macchiatos and Cappuccinos. When we were challenged to come up with a new look and feel for McCafé while introducing McDonald’s first ever Cold Brew coffee, we knew the look had to speak to our new products and the experience they bring.

McCafé had earned the credibility of a café, so the look and feel needed to evolve with what the brand had to offer. We completely redesigned the look and created a feel that delivers a coffee shop experience for McCafé that invites customers to stop and take a moment to enjoy their coffee before they start their day.